Signal scoring
How Peersheep decides whether a change is high, medium or low signal, and what happens to each.
Every time a page changes, Peersheep compares the new version with the last snapshot and gives the change one of four scores. The score decides whether you hear about it right away, in a daily digest, or not at all.
The four scores
High
Changes that can cost you deals if you hear about them late:
- Pricing or packaging: prices, tiers added or removed, usage limits, billing terms, the free tier
- SLA changes
- Major launches that change what the product is
Medium
Changes that show where a competitor is heading:
- New feature claims that weren't on the page before
- A clear shift in positioning, such as the headline, page title or H1 rewritten around a new message or audience
- A new enterprise tier or a newly announced integration
- A new top-level navigation item, such as Enterprise, Security or a new product
- A change to the main call to action, for example Start free becoming Book a demo
Low
Worth knowing, but rarely urgent:
- A new blog post or job posting
- Minor copy edits
- A new testimonial or case study
None
Noise. Whitespace, reordered content, cosmetic rewording and changes to peripheral page elements are all scored none, and so is any change Peersheep isn't confident actually happened. No alert is created.
How each score is delivered
| Score | Delivery |
|---|---|
| High | Sent to Slack and email immediately, and filed in Linear if connected |
| Medium | Sent immediately, or held for the daily digest if the digest is turned on |
| Low | Shown in the app, and included in the daily digest if it's turned on |
| None | Discarded |
Every alert appears on the Alerts page in the app, whatever its score.
Summaries stick to the facts
Each alert's summary says what changed and what it likely means, in a few sentences. Every figure in a summary is checked against the page itself. If a summary mentions a number that isn't on the page, Peersheep rewrites it using only what the page shows.
Tune the scoring with feedback
Every alert has Useful and Not useful buttons. Your team's ratings are fed into how future changes on that same page are scored, so if a competitor's blog keeps producing alerts you don't care about, marking them Not useful teaches Peersheep to score similar changes lower.